Long ago, we'd blocked off this weekend for a girls scramble. It's been in the Google Calendar for months, a bright spot to look forward to through winter's dreary, rainy darkness. With our intended route closed from last year's fires, we pivoted to a linkup of peaks just south of Mount Rainier in the Tatoosh Range. The deciding factor? We wanted new views—something different than Mount Si and the Middle Fork area we usually play in.
Obviously, the views panned out just as expected. Just squint really hard (and engage your imagination) and you might see Rainier's glaciers towering above the foggy treeline. Sometimes—often—things don't work out according to plan, but thanks to lots of laughs, entertaining conversations, and flexible attitudes, it was still a great day outside.
In an ideal world, any project goes the same way: things come up, but you adapt, trust your team, and move forward. Our final New Media project, creating and marketing the Konktip, was a fun adventure.
Liked: I really enjoyed the silliness that this project allowed. Being unserious and whimsical was a fun way to be creative without many constraints. I loved working with a team I trusted and had fun with throughout the process. Capping the week creating with inspired, motivated people was a special thing to look forward to each week.
Learned: We got to practice making a cohesive campaign, thinking about which components to continue throughout each medium. We also practiced pivoting quickly and moving forward together when our ideas changed.
Lacked: With more time, I would have loved to build out more components: a website and physical activations. At one point, we talked about having the Fruity Godmother character be a drag queen, and it would have been really fun to build out that character and include her in a physical way. In the beginning of the project, we lacked an understanding about the parameters, misunderstanding the social media campaign as a separate deliverable rather than an overarching campaign that encompassed every deliverable, so it was helpful to check in and get clarity on that.
Longed for: As always, more time! We also waffled for a bit trying to decide what exactly our product did, so landing on a function earlier would have afforded us a bit of extra time to build a bigger world around it. We had some function ideas that were a bit more "out there," and it would be fun to see how those might have panned out.
Learned: We got to practice making a cohesive campaign, thinking about which components to continue throughout each medium. We also practiced pivoting quickly and moving forward together when our ideas changed.
Lacked: With more time, I would have loved to build out more components: a website and physical activations. At one point, we talked about having the Fruity Godmother character be a drag queen, and it would have been really fun to build out that character and include her in a physical way. In the beginning of the project, we lacked an understanding about the parameters, misunderstanding the social media campaign as a separate deliverable rather than an overarching campaign that encompassed every deliverable, so it was helpful to check in and get clarity on that.
Longed for: As always, more time! We also waffled for a bit trying to decide what exactly our product did, so landing on a function earlier would have afforded us a bit of extra time to build a bigger world around it. We had some function ideas that were a bit more "out there," and it would be fun to see how those might have panned out.
